Get in line for CJAM 2020

Scandinavia’s Conversion & Growth Event

2019 years event just passed - the largest one so far

Come to Conversion Jam and get the tools you need to increase your digital results. We hand-pick the world's best Conversion & Growth speakers.

A must attend for digital managers and specialists of all kinds: #Analytics #UX #GrowthHacking #AB-testing #Copywriting #FrontEndDev

Why you MUST come:

  • 4000 people over 8 years
    And they'll come back to network with the greatest growth profiles and like-minded.
  • No sales pitches on stage
    Only: Bring home - get sh*t done insights.
  • "Best conference I've ever been to”
    Yes, we hear that a lot. EVERY year. Last year had a 98% satisfaction rate.
Experts will leave you like:
Goodbye guesses.
Hello money!

Steven Van Belleghem [BE]

Customers the day after tomorrow

Simon Dahla [SE]

Running a high velocity testing engine at Spotify

Morgan Brown [US]

Supercharging growth - Lessons from the real world

Smart companies sending their brightest people

”Bursted with great ideas and even better advice.”
Marketing Manager, Danish Red Cross Søren Buhl
”A brilliant and inspirational day! Off home to convert!”
Head of Digital Development, Verisure Ann-Sofie Hedlund

World’s BEST speakers, brought to YOU!

Morgan Brown [US]

Supercharging growth - lessons from the real world

Morgan is one of the Original Gangsters in the world of growth. He is a co-founder of and a total badass when it comes to strategizing and executing growth plans. Morgan is a growth product manager at Facebook and co-author of "Hacking Growth" together with Sean Ellis, a must read for anyone looking to grow their business.

Steven Van Belleghem [BE]

Customers the day after tomorrow

Steven is one of Europe's top experts on the future of marketing and the transformation of customer relationships. He is the author of four bestselling books, such as “The Conversation Manager” and "When Digital Becomes Human". Be prepared for an inspiring journey to the world of modern customer relationships. 

Steven is also an entrepreneur. He is a co-founder of consultancy firm Nexxworks and the co-founder of content creation company Snackbytes. Steven is investor in the AI start-up Hello Customer and the fast growing digital agency Intracto. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a marketing professor at Vlerick Business School. Finally, Steven is a board member of Plan International.


Michele Kiss [US]

Mastering analytics for optimization success

Michele is a self-confessed analytics geek and a pioneer in the digital analytics world. She works at the Web Analytics Demystified and she's been a top rated speaker at conferences like eMetrics, Adobe Digital Marketing Summit and the Online Marketing Summit.

Michelle is the winner of the Digital Analytics Association “Rising Star” award and “Practitioner of the Year” award. 

She writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

Simon Dahla [SE]

Running a high velocity testing engine at Spotify

Simon is a digital native and has worked with the web since childhood. He's a former Conversionista colleague and a true experimentation ninja. Nowadays he runs a high velocity testing engine at Spotify and he's probably doing more AB-tests than anyone else in Sweden. Guess what? He will tell you all about it.

Joost De Schepper [NL]

Running a high velocity testing engine at Spotify

Joost has worked with Digital Marketing, Analysis & CRO for over a decade. He helps drive a culture of data-driven decision at Spotify. He leads a team of CRO specialists, analysts & designers. 

Els Aerts [BE]

The Lost Art of Asking Questions

Els, the queen of user research, who has moderated over 3 500 user tests, is back with a brand new story. She is a top-rated speaker with a no-bullsh*t personality and had one of the highest rated performances at CJAM last year. Welcome back Els!

As co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer! Els has moderated thousands of user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Tobias Ahlin [SE]

How it hurts to admit you're wrong - and how it hurts your business

Tobias has had a central role in forming experiences that people around the world use and play with every day. Tobias was the Experience Design Director at Mojang where he directed the experience design for one of the most popular games of all time; Minecraft. He was the third designer to be hired at Spotify, and he’s been a developer and designer at GitHub in San Francisco. Today he’s part of the jury for the Swedish Design awards, a frequent speaker and teacher at schools and companies across the world, and still building products that millions of people use every day.

Valerie Kroll [US]

How to Present Test Results to Inspire Action

Valerie is passionate about data. Like, really passionate about data. And she leverage that enthusiasm to help people make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypotheses and creatively solving problems to ensure long-lasting business results. She’ll teach you the formula for a results-focused presentation, to get your message across and to inspire action from your audience. A must-see!

Ton Wesseling [NL]

Enable Validation - Why our current CRO jobs will die

Ton is the founder of Online Dialogue – thought leaders in evidence based growth. He is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and online experiments.

Program 2019


Doors open at Aula Medica


Bonus Session: Social Proofing – Beyond the Cookie-cutter

We’re flooded with Social Proofing messages, but it’s always the same thing - “X people have bought/viewed this in the last 24 hours”. We can do more! Let’s push the envelope, and explore some great ways to use onsite activity to guide users to popular products. All of this, validated by AB Testing.

Webtrends Optimize

Welcome. Let’s START!

John Ekman
Chief Conversionista

Customers the day after tomorrow

We are entering the third phase of digitization where artificial intelligence will raise the bar in terms of customer experience. Customer experience is evolving from a mobile-first to an AI-first business. For customers this is the start of the most exciting phase ever. They will enjoy benefits like hyper-personalization, faster than real-time customer service and the most user-friendly interfaces ever seen.

In his NEW keynote, Steven describes how to invest in the customer experience of the day after tomorrow. The keynote expounds on three key investment areas: consumer science, automated interfaces and intelligence augmented. As always, Steven’s enthusiastic delivery illustrates the journey with a variety of real-life cases and new management models. 

Steven Van Belleghem
Expert on the future of marketing & best selling author

Intro Conversion Jam Challenge

This year we are giving you the opportunity to see how YOUR site performs when compared to CRO best practices and other CJAM participants. Read more and submit your website here.


Enable Validation - Why our current CRO jobs will die

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grails for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn't. This field of work has grown (or will soon, in your company) from a small MacGyver practise to a dedicated - or even several - dedicated A-teams. Multi-disciplinary teams that try to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it's happening! But in the way it's evolving.... it won't survive. It will not lead to validation in your whole organization.

Ton is at CJAM to give you a better conceptual understanding of validation and what you need to change about the set-up and structure of CRO in your company to make sure it really does speed up growth - now and in the future.

Ton Wesseling
Online optimization expert

Morning break

There’s nothing like the smell of coffee in the morning!

Bonus Session: Get the most out of your Adserver – the basics of attribution and measurement
First come, 40 persons maximum → Secure your seat here


How to Present Test Results to Inspire Action

As a CRO, you are certainly familiar with everything it takes to get a test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful.

But how do you cram the life story of each test into a presentation to your product team—or even more challenging—to senior management? In this talk you’ll learn a different approach: the formula for tailoring a results-focused presentation to effectively communicate your message and inspire action from your audience.

We’ll discuss culture-shifting techniques to enable your organization to embrace calculated risk, realize the importance of hypothesis driven experimentation, and demonstrate how testing brings you closer to your users.

Valerie Kroll
Optimization Director at Search Discovery

How it hurts to admit you're wrong - and how it hurts your business

As we pursue our goals and dreams, guided by our most brilliant ideas, we get attached to our past opinions. They become an essential part of our egos, and even as we come to realize that some of our beliefs may be utterly misguided it hurts to let them go. Drawing from his experience at Mojang, Spotify, and GitHub, Tobias demonstrates just how easily we get attached to ideas, and shares ways for how we can structure our processes to enable us to move on from our past mistakes faster.

Tobias Ahlin
Experience Design Director


Recharge your batteries (or be sorry you didn’t).


The Lost Art of Asking Questions

World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.

Els Aerts
The queen of user research

Conversion Jam Challenge step 2


Mastering Analytics for Optimisation Success

Analytics and optimisation can each generate great results for businesses. However, it's at the intersection of analytics and optimization that real value can be extracted. In this session, Michele will share how to better leverage analytics to drive your testing results, with real-life examples of success.

Michele Kiss
Senior Partner, Analytics Demystified

Afternoon break

Time for some coffee.


Running a high velocity testing engine at Spotify

A lot of talks at CRO conferences are all about how to do fancier tests or how to do state-of-the-art user research, but the real problem is often how to properly form and position a CRO team within the bigger organisation.

Joost & Simon are going to talk about the journey of starting up the successful CRO team at Spotify:

What are the key takeaways that we discovered during this process and what are our most important working principles and methods? 

We will also share some of our most interesting tests.   

Simon Dahla & Joost De Schepper
A/B-test ninja & Premium Conversion Lead at Spotify

Conversion Jam Challenge step 3


Afternoon break

A short stretch of the legs to keep energy levels high


Supercharging growth - Lessons from the real world

Every team wants improved results but few know how to deliver them reliably again and again. In this talk, Morgan will share the framework used by the top growth teams in the world to exceed their goals over and over again. You'll learn how to identify and prioritize the best bets for growth, how to build your team to unlock those opportunities, and how to use rapid execution and experimentation to compound wins and accelerate your impact. All backed with real world experience and examples from Morgan's time as a growth leader, research writing Hacking Growth, and his time at Facebook.

Morgan Brown
Author and Growth Manager at Facebook


Time to mingle and drink our famous conversion beer.

Where was it?

Stockholm Aula Medica, KI
Nobels väg 6, 171 65 Solna

Thanks to our sponsors