Fast & Furious: Testing & Personalisation at pace

Workshop with AB Tasty, October 8th 12.00-12.30

Demonstrating real ROI through Testing and Personalisation is one of the biggest challenges that organisations experience today. In a world where not only running optimisation and personalization programs is enough, but doing it faster and better than your competitors is key for growth and future success.

This session will explore how you need to look at both Personalisation and Optimisation together and the importance of acting on data faster for real impact. We will discuss the biggest challenges, identify key strategies and share learnings from some of the largest brands across Europe and the World including Eurosport, Schibsted Media, TUI, Europcar, UNICEF, Decathlon, McDonald's, Kingfisher PLC, Jaguar Landrover, LVMH Group